# St Dunstan’s tests new ‘blindness-led’ fundraising proposition

- Link: https://fundraising.co.uk/2010/04/19/st-dunstan039s-tests-new-039blindnessled039-fundraising-proposition/
- Published: 2010-04-19T10:58:08+01:00
- Author: Howard Lake

**St Dunstan’s, the charity for blind and partially sighted ex-Service people, is
testing a new ‘blindness-led’ fundraising proposition in a warm direct marketing
campaign this Spring.**

The campaign has been devised by direct-to-digital marketing agency [TDA](http://www.tdallp.com).
It features the story of ex-Lance Corporal Steve Coates who has been left with partial
vision after an operation to remove a tumour from his brain. Although his military
background is acknowledged, the emphasis of the appeal is on his sight-loss and 
the practical support he has received from St Dunstan’s.

The campaign is designed to test whether supporters, or a segment of supporters,
respond as keenly to the charity’s messages when they centre on sight-loss. Traditionally,
the military background and achievements of beneficiaries has been the focus of 
fundraising campaigns.

## Advertisement

“We know that many of our supporters want to donate to an organisation that helps
people who have given on behalf of their country,” said Branka Young, Direct Marketing
Manager at [St Dunstan’s](http://www.st-dunstans.org.uk). “However, it is important
that we learn more about the varied motivations of our donors, and this campaign
will play an important role in enhancing our understanding.”

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 * **[Practical Action uses inserts for donor recruitment campaign](https://fundraising.co.uk/2010/07/14/practical-action-uses-inserts-donor-recruitment-campaign/)**(
   14 July 2010)