# TDA to devise Livability's legacy fundraising strategy

- Link: https://fundraising.co.uk/2010/04/08/tda-devise-livability039s-legacy-fundraising-strategy/
- Published: 2010-04-08T22:59:31+01:00
- Author: Howard Lake

Disability charity Livability has appointed direct-to-digital marketing agency TDA
to devise and implement a legacy fundraising strategy. Surveys previously conducted
by Christian charities are being used to shape proposition development and identify
people who have indicated a predisposition to mentioning a charity in their Will.

Activity will involve testing supporters’ responses to four different legacy fundraising
concepts.

Clare Siddall, Account Director at TDA, said: “Legacy giving is perhaps the most
complex and sensitive area of fundraising. However, [Livability](http://www.livability.org.uk)
has a band of dedicated supporters who have already indicated that they would potentially
include a charity in their Will. Our aim is to develop and learn from these prospects
to develop a long-term, carefully crafted legacy communications strategy.”

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