# Simplify legacies or die…

- Link: https://fundraising.co.uk/2010/04/07/simplify-legacies-or-die/
- Published: 2010-04-07T21:13:26+01:00
- Author: Howard Lake

Occasional challenges to simplify anything should always be responded to with enthusiasm.
So it was when challenged to do so with our legacy approach and strategy…

Our challenge to simplify was met with a 2 word strategy. http://goo.gl/fb/iJ33H

But it prompted a wider concern and challenge. Simplifying our message to a wider
market is all our responsibility. And simplifying that message to each individual
is something everyone of us must do. Do we all make things too complicated? Do we
write in a complicated way? Do we dwell on the wrong things and confuse the message?
Do we get lost in jargon at the expense of plain english? Do we sacrifice an honest
emotional story for a checklist of obscure tax issues?

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Simplifying helps us engage. And it helps us reach more people at the very time 
we need to. Think about it….but not for too long.

 * **[Will Aid and Certainty partnership to continue](https://fundraising.co.uk/2010/05/19/will-aid-and-certainty-partnership-continue/)**(
   19 May 2010)
 * **[Legacy motivations](https://fundraising.co.uk/2010/06/06/legacy-motivations/)**(
   6 June 2010)
 * **[Legacy Pledges – Friend or Foe?](https://fundraising.co.uk/2010/07/02/legacy-pledges-friend-or-foe/)**(
   2 July 2010)