# The Big Give aims to raise £20 million in 2010 matched giving campaign

- Link: https://fundraising.co.uk/2010/04/01/big-give-aims-raise-20m-2010-matched-giving-campaign/
- Published: 2010-04-01T01:20:24+01:00
- Author: Howard Lake

Philanthropy website The Big Give is aiming to raise £20 million in its 2010 Challenge
Fund, which offers to double public donations to charities. Arts & Business, the
national voice for private sector engagement in the arts, has agreed to join the
challenge as its first sponsor by creating a fund to raise £3 million for arts organisations.

The Big Give’s founder Alec Reed is inviting fellow philanthropists to join him 
in creating a catalyst fund to launch the challenge. Each philanthropist will sponsor
a fund for their favourite cause – such as environment, women’s rights, and children–
with the aim of inspiring thousands of donors to support charities in that sector.

The 2009 challenge beat its £6 million target to raise £8.5 million. In 2008, the
pilot scheme raised £2 million in just 45 minutes.

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Reed said: “Matched funding challenges are a really effective way of doubling support
for projects and charities. Our success shows that donors are looking for ways to
make their support go further.”

www.thebiggive.org.uk

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 * **[Big Give to double donations to 423 charities this week](https://fundraising.co.uk/2011/12/05/big-give-double-donations-423-charities-week/)**(
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