# New version of Our Lasting Tribute site launches

- Link: https://fundraising.co.uk/2010/03/30/new-version-our-lasting-tribute-site-launches/
- Published: 2010-03-30T15:27:39+01:00
- Author: Howard Lake

**Whitewater has announced a redeveloped website for its in memoriam and tribute
giving service Our Lasting Tribute. The new site is intended to showcase the ease
with which charities can set up in memoriam funds and the benefits that can be delivered.**

The service is already in use by charities such as the NSPCC, Breakthrough Breast
Cancer, Asthma UK, Meningitis Trust, RNLI and St Dunstans. According to Whitewater,
several charities have achieved returns on investment of 15:1 or more. The site 
does not take a commission on donations.

“We are convinced,” said Mark Roper, Managing Director of Whitewater, “that if more
charities knew about the truly extraordinary ROIs being achieved by many of our 
clients, then more charities would be strategically committed to this form of fundraising.”
He anticipates that the new site will help quadruple the number of charities using
the service over the next two years. “A successful tribute fund can inspire people
to raise large sums of money for their chosen charity”, he added. “The platform 
provides a completely branded environment for a charity – giving them the chance
to manage tribute fund raising.”

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Whitewater intend that the site becomes an active community site for In Memoriam
fundraisers with video tutorials, a forum, and a blog by In memoriam expert, Steve
Andrews.

www.ourlastingtribute.com

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