# Institute of Fundraising reports on latest Innovation Zone companies

- Link: https://fundraising.co.uk/2010/03/26/institute-fundraising-reports-latest-innovation-zone-companies/
- Published: 2010-03-26T08:33:32+00:00
- Author: Howard Lake

**The Institute of Fundraising recently evaluated two companies in its latest ‘Innovation
Zone’, where suppliers present their products for review by a panel of Institute
staff and members.**

The two products were Gift to Charity, a scheme which sets out to save customers
money whilst also generating money for charity through using a credit or debit card,
and Meet the Giants, an online resource for people to benefit from the knowledge
of respected individuals in the business world.

Gift to Charity, from [Gifting Solutions Ltd](http://giftingsolutions.co.uk), lets
individuals use their existing debit and credit cards to raise money. Customers 
register their debit or credit card on the Gift to Charity website, together with
the charity which they wish to support. Individuals can change this preferred charity
once each month, and all registered charities can use the scheme.

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[Meet the Giants](http://www.meetthegiants.com) provides interviews with successful
entrepreneurs and business people. Already used by businesses, it is now being marketed
as a fundraising tool that could attract new supporters, as well as providing existing
supporters with a new way to support charity through subscription fees.

The Innovation Zone panel rate Gift to Charity 4/5 for practical application, 3.5/
5 for innovation, and 2.5/5 for fundraising potential.

It rated Meet the Giants 2/5, 2/5 and 1/5 in the respective categories.

Caroline Howe, Policy and Codes of Practice Manager at the Institute of Fundraising,
said: “The Innovation Zone is a great way for fundraisers to find out about new 
fundraising products or services. February’s event saw two new initiatives that 
could work for a number of different charities and could provide charities with 
new tools to help drive up income and attract new supporters.”

The Innovation Zone takes place twice a year. The next event is due to place in 
October 2010, with all applications to be received by the Institute by 17 September
2010.

www.institute-of-fundraising.org.uk/innovation

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