# Trusting e-card customers pays off for hospice

- Link: https://fundraising.co.uk/2010/03/23/trusting-ecard-customers-pays-hospice/
- Published: 2010-03-23T08:03:53+00:00
- Author: Howard Lake

CHASE hospice care for children found last Christmas that, instead of charging up
front for ecards, they could give them away, ask for donations afterwards, and achieve
a profitable campaign. The campaign raised £11,000.

The charity worked with digital communications agency Nemisys which had argued that
people can be just as trustworthy online as they are in person. For years Nemisys
staff had noticed distinct differences between the way people behave on their commercial
and charity web sites.

[Nemisys](http://www.nemisys.uk.com) Marketing Director John Duffy explained: “Even
the best online shops have a high drop off rate throughout the checkout process.
So we removed the checkout process, banking on most people being trustworthy. This
makes the ecards easy to integrate in to any charity’s web site. We are hoping this
proof will lead many others to adopt the approach.”

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CHASE’s ecard shop is already stocked with Mother’s Day and Easter cards and the
charity is hoping to continue its success with this model.

Ian Davies of CHASE hospice care for children said: “Obviously Christmas is the 
big time for ecards, but this system allows us to take advantage of all high days
and holidays. Of course in what we do anniversaries and birthdays are also incredibly
important to our supporters, who often choose to donate, or request donations in
lieu of gifts, to mark these special occasions. We can publish as many cards as 
we want within the system, so we are continually adding to our stock.”

www.chasecare.org.uk/ecards

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