# Pathways to housing: video and SMS

- Link: https://fundraising.co.uk/2010/03/22/pathways-housing-video-and-sms/
- Published: 2010-03-22T08:58:53+00:00
- Author: Howard Lake

Open air video and SMS are combined by this New York nonprofit to highlight homelessness
and give passers-by an opportunity to get involved and do something, including make
a donation. Note how the video changes to show what donations can achieve.

[Marcelo Iniarra](http://www.marceloiniarra.com/innovative-supporter-involvement-in-homeless-campaign),
writing on his blog, said of this video: “This is a great example of social trysumerism–
getting supporters involved in an organization before proposing a financial relationship”.

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