# Practical Action appoints TDA for donor acquisition

- Link: https://fundraising.co.uk/2010/03/15/practical-action-appoints-tda-donor-acquisition/
- Published: 2010-03-15T11:38:59+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/tmp/zeer_pot_practicalaction.jpg)

Development charity Practical Action has selected direct-to-digital marketing agency
TDA to create and implement a programme to broaden its audience, recruit new supporters
during 2010, and test new approaches to fundraising.

The charity has to date appealed mainly to well-educated professionals aged 50+,
often with an interest in science or engineering. The acquisition programme will
attempt to appeal to and engage with similar people but on a larger scale. Campaign
activity is likely to involve both offline and digital activity.

Stephen Harvey, Head of Fundraising at Practical Action, said: “We are currently
implementing over 100 projects worldwide, and to continue extending our support 
to more communities we need to secure regular funding from a wider donor base. [TDA](http://www.tdallp.com)
demonstrated excellent vision and set the scene for recruiting long-term supporters.”

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