# £1 Gold Heart badge for Mother's Day to raise funds for The Variety Club

- Link: https://fundraising.co.uk/2010/03/11/1-gold-heart-badge-mother039s-day-raise-funds-variety-club/
- Published: 2010-03-11T11:56:57+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/alesha_dixon_varietyclub.jpg)

![](https://www.fundraising.co.uk/files/varietyclub_goldheart_badge_alesha_dixon..
jpg)

Children’s charity The Variety Club is encouraging the public to buy a Gold Heart
badge with a suggested minimum donation of £1 to celebrate Mother’s Day. The funds
raised will help it in its work to support “inspirational mums” of sick and disabled
children or those children born or diagnosed with a disability.

The charity hopes that the badge will become a collector’s item, as well as a “stylish
Mother’s Day gift”.

Gold Heart Badges are available in all Co-operative stores, H Samuel branches, Cineworld,
Odeon and across all AHG/MWB venues including DeVere Venues, MWB Exchange and CEC
Centres, as well as from the Variety Club website.

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Singer Alesha Dixon is the face of the 2010 Gold Heart Appeal and has designed the
the badge, which features her signature.

Established in 1991, The Variety Club Gold Hearts have featured a different design
every year. Since then it has raised nearly £30 million.

www.varietyclub.org.uk/goldhearts

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