# Public considers charities' direct mail campaigns as most environmentally friendly

- Link: https://fundraising.co.uk/2010/03/09/public-considers-charities039-direct-mail-campaigns-most-environmentally-friendly/
- Published: 2010-03-09T00:29:08+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/onepost_200.gif)

A survey commissioned by independent postal advice company ONEPOST reports that 
charities came out top when asked how environmentally friendly various industry 
sectors are considered to be. One third of adults stated that charities are environmentally
friendly, but fewer than one in ten feels the same about other market sectors.

The first Sustainability Tracking Study has been published by the Direct Marketing
Association (DMA).

ONEPOST Marketing Manager, Luan Wise, said: “Marketing activity has to work especially
hard for charities so we are delighted to see them at the top of the table”.

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Research for the study was carried out by online research company [fast.MAP](http://www.fastmap.com).
It found that direct mail is perceived to be the least potentially harmful to the
environment. Wise added: “Whilst this is good news, there is a clear difference 
in the response between unpersonalised leaflets and personally addressed direct 
mail (30% Vs 17%) in this study which builds on previous research carried out earlier
last year.”

A free copy of the Sustainability Tracker Study is available at

www.dma.org.uk

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