# Ballygowan water to raise money for cancer

- Link: https://fundraising.co.uk/2010/02/16/ballygowan-water-raise-money-cancer/
- Published: 2010-02-16T17:20:56+00:00
- Author: Howard Lake

Ballygowan water has unveiled a campaign to raise funds for breast cancer awareness
on the island of Ireland.

The target is to raise €250,000 for the charities between now and October, and the
possibility of keeping the pink bottles as a permanent option is under consideration.

Supporting the Marie Keating Foundation in the Republic and its campaign partner
in Northern Ireland, Action Cancer, the Ballygowan ‘Be Part of It’ campaign also
hopes to promote the importance of early detection in saving lives.

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The campaign will be marketed under ‘Ballygowan Pink’ and presented in a pink bottle.
Every bottle of Ballygowan Pink sold will benefit the campaign.

During this time, pink Ballygowan bottles in aid of the Marie Keating Foundation
will be sold alongside the established blue (still) and green (sparkling) bottles,
wherever Ballygowan is sold. These will be promoted on TV, radio, press, posters,
bus shelters and online.

Ballygowan says it picked the breast cancer charity because of its brand’s own association
with health and wellness and because women are its best supporters.

www.ballygowan.ie

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