# FRSB survey confirms trust influences 75% of people in giving

- Link: https://fundraising.co.uk/2010/02/02/frsb-survey-confirms-trust-influences-75-people-giving/
- Published: 2010-02-02T07:51:58+00:00
- Author: Howard Lake

**Trust in a charity and/or the charity sector influences 75% of people in their
decision of whether to give, according to an online survey for the Fundraising Standards
Board (FRSB) of more than 1,100 adults across Great Britain.**

Fifty six per cent of respondents said that trust in the charity was an influencing
factor compared to 42% who said that trust in the sector was an influencing factor.

Adrian Sargeant of Bristol Business School and Indiana University, who has researched
trust and confidence in the sector for some years, said: “The results underline 
just how important it is for organisations to manage public trust. Demonstrating
good judgement, signing up to fundraising codes of practice and being prepared to
deal responsibly with complaints are all critical in building this trust, both in
the organisation and the sector as a whole.”

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Trust was more of an issue for younger respondents, with eight in 10 of those aged
16-24 saying it influences their giving. The influence of trust upon giving declines
in direct correlation as the age of respondents increases.

The survey yielded positive reactions to the role of the FRSB, the self-regulatory
body for fundraising. For example, 62% of respondents said that they would trust
a charity more if it were a member of the FRSB, and 35% said that they would donate
more money to a charity if they knew it was an FRSB member. The latter percentage
increased to 43% amongst younger respondents (aged 16-24).

Indeed, 59% said they would trust the charity sector more if all charities were 
members of the FRSB.

The study was conducted in Great Britain via TNS OnLineBus, an Internet omnibus 
survey. A sample of 1,112 GB adults aged 16-64 were interviewed.

Interviewing was conducted by CAWI over the Internet from 27 October to 7 December
2009. The sample has been weighted to represent the adult population of Great Britain
aged 16-64.

www.frsb.org.uk

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