# Christmas charity radio delivers for homeless

- Link: https://fundraising.co.uk/2010/01/25/christmas-charity-radio-delivers-homeless/
- Published: 2010-01-25T11:08:57+00:00
- Author: Howard Lake

**A radio station specifically set up to raise money at Christmas has raised €70,000
for two Irish homelessness charities, according to a report in the Sunday Business
Post. Christmas FM generated twice its original target revenues last December.**

The station, staffed entirely by industry volunteers, raised more than €70,000 for
the Simon Community in Dublin and Cork.

The funds were raised through a combination of corporate sponsorship, texts and 
online donations.

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In its second year, the station broadcast a continuous mix of Christmas music and
chat to audiences in Dublin and Cork.

Presenters, including Simon Young, Amanda Brunker and Keith Shanley, volunteered
to fill the presenting roles on the station.

The station worked with Gibney Communications on a marketing and publications programme
to maximise fundraising potential.

The programme first helped secure corporate sponsorship deals for the station, which
resulted in the EBS Building Society and the Irish Daily Mail becoming primary co-
sponsors. Tesco, Lemon’s Sweets, the Costume Shop, RedRibbon.ie and X-music all 
sponsored individual shows, and D4 Hotels supplyed studio space.

The second phase of the programme involved raising public awareness of the station
through an official launch and Christmas song contest to drive the number of listeners
and increase the volume of value-added text messages and online donations.

Research carried out independently of [Christmas FM](http://www.christmasfm.ie) 
found that recognition of the brand increased in 2009 from 33% to 47% among 15 to
44-year olds, while the number of listeners increased from 25% to 38% for the same
age group.

www.dubsimon.ie

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