# GMTV’s mobile phone recycling campaign raises £10,000

- Link: https://fundraising.co.uk/2010/01/20/gmtvs-mobile-phone-recycling-campaign-raises-10000/
- Published: 2010-01-20T17:49:41+00:00
- Author: Howard Lake

GMTV’s mobile phone recycling campaign is set to exceed its target of raising £10,000
for charity Missing People.

The “Come Home” campaign saw GMTV team up with ShP for Charity, a division of electrical
recycling company [ShP Limited](http://www.shplimited.co.uk). Viewers were invited
to donate old or unwanted phones via a freepost address or at collection points 
at The Mall’s shopping centres across the UK.

Missing People will receive a minimum of £3.75 for every phone donated.

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The campaign has been praised by the Prime Minister Gordon Brown who wrote to GMTV
saying: “I would like to thank all the GMTV viewers across the UK who helped make
the “Come Home” appeal a success. In December I met families and friends of missing
people and saw for myself the impact of their loss, which is truly devastating”.

Simon Walsh, co-founder of ShP for Charity, said: “Due to the massive response to
the campaign we are still accepting donations of phones that will raise more funds
for the charity.

“We have already raised more than £2.5 million for charities through electronic 
recycling initiatives and we’re delighted this campaign will exceed its target.”

www.missingpeople.org.uk

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