# Useful insight into what is and isn’t working in Facebook and Twitter marketing

- Link: https://fundraising.co.uk/2010/01/13/useful-insight-what-and-isnt-working-facebook-and-twitter-marketing/
- Published: 2010-01-13T09:10:34+00:00
- Author: Bryan Miller

If you’re planning or evaluating any form of social media activity, then it’s worth
taking a look at eMarketer’s summary of a recently released research report examining
which marketing uses of Facebook and Twitter are working best.

Top of the effectiveness list for consumer-focused marketers using Facebook is ‘
Creation of a Facebook application around a brand’. While down at the bottom lies‘
Targeted cost per click ads’.

If Twitter’s more your thing, then there is also a summary of the effectiveness 
of Twitter tactics…

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[Click here to read on…](http://givinginadigitalworld.org/2010/01/13/some-useful-insight-into-what-is-and-isnt-working-in-facebook-and-twitter-marketing/)

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