# How often do you donate to your own charity online?

- Link: https://fundraising.co.uk/2009/12/24/how-often-do-you-donate-your-own-charity-online/
- Published: 2009-12-24T10:44:56+00:00
- Author: Howard Lake

One of my passions around online fundraising is that the technology is a means to
an end. Yes technology can give us some fun gadgets to play with and can be part
of attracting donors but for the most part, an online donation is still at the end
of the day a person giving money to another person in order to help someone. Good
online fundraising technology will not get in the way of that personal transaction.

 

I’ve recently given money to two national charities online and in both cases the
online donation process didn’t include a thank you for my donation and so far, I
haven’t received a single piece of follow up communication from either charity.

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Now I hope my sample of two out of 160,000 is un-representative of the average but
I’m worried that the experience a lot of donors are getting online isn’t giving 
them the positive experience that is so crucial for them to go on to be a regular
donor.

 

The best way for fundraisers to personalise the donation experience is to give a
small amount of their own money to their own charity and feel the experience for
themselves. I bet most online fundraisers would spot several ways that the experience
could be improved and personalised and some would be shocked at the experience.

 

Go on try it out!

 

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