# Remember A Charity campaign targets professional will providers

- Link: https://fundraising.co.uk/2009/12/08/remember-charity-campaign-targets-professional-will-providers/
- Published: 2009-12-08T10:54:53+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/rememberacharity_2009_0.gif)

Remember A Charity, the 140-charity consortium that encourages people to consider
leaving a gift to charity in their will, has launched a new campaign to target professional
will providers.

The campaign focuses on the importance of will providers’ clients knowing all the
options available to them when writing or updating their will. The campaign’s theme
is “Without you, your clients will never know all the choices available to them”.

The consortium aims to help professionals give clients the option to leave a gift
to their favourite charity.

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The campaign gets underway this month with adverts in two 2010 directories frequently
used by will providers: The Law Society Gazette’s Charity Appeals Directory and 
The Probate Yearbook.

The adverts have been developed by strategic creative agency Touch DDB. The advert
suggests that “If you don’t mention charity, we’re almost invisible”, and asks the
will provider to “Help their clients see us [charities] as an option”.

Remember A Charity commissioned research among solicitors and will writers to inform
its campaign. Amongst other findings, the research found a definite correlation 
between the average proportion of wills including a charitable gift and the prompting
of clients to consider a charitable gift by the will provider.

The campaign forms the basis of a new range of activity supported by a dedicated
campaign staff member who will be responsible for maximising the influence of the
campaign with this group. Remember A Charity will be measuring the success of the
campaign by annual tracking of will providers’ attitudes and behaviours to charitable
gifts in wills, in particular the frequency of solicitors and will writers prompting
their clients.

Stephen George, Chair of Remember A Charity and Development Director for Legacies
at NSPCC said: “This is an exciting new phase of our work with a key group of people
who can make a real difference to donors and charities. Working with will providers
and helping them give choice to clients is good for them, their customers and our
causes.”

www.rememberacharity.org.uk

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