# Advice on Twitter use – based on what top US companies are NOT doing

- Link: https://fundraising.co.uk/2009/12/01/advice-twitter-use-based-what-top-us-companies-are-not-doing/
- Published: 2009-12-01T17:20:40+00:00
- Author: Bryan Miller

It’s often the way with things like Twitter that you tend mostly to hear stories
about how well people are using them. Which can leave you with something of an inferiority
complex about the fact that you haven’t actually had time to begin testing them 
properly (because you’ve been too busy raising money!)

 

With this in mind, it’s worth taking a quick look at a free report just released
by PR Agency Webber Shandwick entitled ‘Do Fortune 100 Companies Need a twittervention?’–
because their research revealed that as much can be learned from what big US companies
are doing wrong as from what they are doing right when it comes to Twitter use.

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[Click here to read on…](http://givinginadigitalworld.org/2009/12/01/advice-on-twitter-use-based-on-what-top-us-companies-are-not-doing/)

 

 * **[Embedded tweets: one more way to spread fundraising with Twitter further](https://fundraising.co.uk/2010/05/10/embedded-tweets-one-more-way-spread-fundraising-twitter-further/)**(
   10 May 2010)
 * **[50 most influential in fundraising – and on Twitter](https://fundraising.co.uk/2010/06/09/50-most-influential-fundraising-and-twitter/)**(
   9 June 2010)
 * **[How fundraisers could use Twitter's new places feature](https://fundraising.co.uk/2010/06/15/how-fundraisers-could-use-twitter039s-new-places-feature/)**(
   15 June 2010)