# MSF Boy – new cinema ad from MSF UK

- Link: https://fundraising.co.uk/2009/11/13/msf-boy-new-cinema-ad-msf-uk/
- Published: 2009-11-13T00:17:40+00:00
- Author: Howard Lake

This ad was made for free by McCann Erickson and given cinema time for free by Pearl
and Dean and Digital Cinema Media. MSF UK admit that it “is a different approach”
for them.

 

It’s a very powerful yet simple message.

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They accept that it could be considered very disturbing and say that “feedback so
far suggest positive and negative attitudes in fairly equal measure”.

 

 * **[My surefire solution to ensuring there are fewer Children in Need](https://fundraising.co.uk/2009/11/20/my-surefire-solution-ensuring-there-are-fewer-children-need/)**(
   20 November 2009)
 * **[How often do you donate to your own charity online?](https://fundraising.co.uk/2009/12/24/how-often-do-you-donate-your-own-charity-online/)**(
   24 December 2009)
 * **[Integrating social media and Emarketing](https://fundraising.co.uk/2010/01/12/integrating-social-media-and-emarketing/)**(
   12 January 2010)

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