# Samaritans launch new fundraising appeal

- Link: https://fundraising.co.uk/2009/11/12/samaritans-launch-new-fundraising-appeal/
- Published: 2009-11-12T09:35:40+00:00
- Author: Howard Lake

![Samaritans TV advert](https://www.fundraising.co.uk/files/u11/samaritans_tvad_200911.
jpg "Samaritans TV advert")

Emotional support charity Samaritans is launching a new fundraising TV campaign 
on 16 November, which will ask viewers to make a regular £3 monthly donation.

The advert will be broadcast on 10 digital TV channels – More4, ITV3, ITV4, Fiver,
Gold, Yesterday, Blighty, FiveUSA, Alibi and Eden until 30 November.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The advert will then be repeated on the same channels from 26 to 31 December, delivering
1an expected 5.8 million impacts and reaching a total audience of 5 million.

Creative agency Arthur London were appointed to produce the 60-second advert for
the charity.

The advert features the character ‘Lisa’, a young woman who has experienced a lifetime
of abuse and is extremely distressed, but finds the strength to phone Samaritans.
The advert closes with Lisa, played by actress Emelia Clarke, looking more positive,
having made the call to Samaritans.

Nick Spindler, Partner at Arthur said: “The challenge was to show the compelling
need for Samaritans but with sensitivity for the courage of their callers. Lisa’s
story achieves this by letting less say more. We’re proud to work with Samaritans
and eagerly await the results as the campaign goes live.”

www.samaritans.org/lisa

 

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