# Baigent develops Action for Children's new online fundraising site

- Link: https://fundraising.co.uk/2009/10/30/baigent-develops-action-children039s-new-online-fundraising-site/
- Published: 2009-10-30T11:31:49+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/baigent_digital_2009.gif)

Action for Children has added new online fundraising tools developed with its digital
partner Baigent as part of its rebranding project and to support its current child
neglect campaign featuring Davina McCall.

The new website encourages both one-off and regular gifts. The branded donation 
pages can be customised by Action for Children according to individual campaigns,
whether run online or offline, to encourage donor form completion. Google Analytics
has been incorporated into the tools to enable the charity to measure the success
of each marketing campaign.

Richard Saunders, E-marketing Manager for Action for Children said: “We chose [Baigent](http://www.baigent.net)
for their extensive expertise in online fundraising. Good technology plays a vital
part in our current fundraising effort and we have enjoyed working with Baigent 
on this project”.

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