# Dragon's Den style session in IFC Masterclass on innovations

- Link: https://fundraising.co.uk/2009/10/23/dragon039s-den-style-session-ifc-masterclass-innovations/
- Published: 2009-10-23T08:17:17+01:00
- Author: Howard Lake

John Duschinsky, founder of BeTheChange Consulting, and Clare Cotton of Cancer Research
UK presented a masterclass on ‘Innovation in Action’ at the 29th IFC in Holland 
this week.

 

The session included a ‘Dragon’s Den style presentation in which delegate formed
into six groups to devise a fundraising strategy that would raise $2m dollars based
on the profile of one of two potential major donors.

## Advertisement

 

Delegates (and invited Dragons) were asked to evaluate each strategy based on the
CLASSR system, giving each category a score out of five:

 

* Capability

 

* Legality and brand

 

* Achievability

 

* Scale

 

* Sustainablity

 

* Route to market

 

In this case study, as scale and sustainability were key ingredients, delegates 
were asked to score these categories out of 10.

 

Clare Cotton also told delegates to give an ‘intuitive’ wild card score to each 
project based on how good it felt to them.

 

 

Presentations from five of the six groups are shown in the video clips below.

 

The presentation voted the best by delegates and the Dragons was group six, comprising
Abdul Rahman Illyas, of Agri-Science Park (India) and Michelle Dennis of Whitewater(
UK).

 

As well as the session’s two presenters, the Dragons were: Holly Hall, features 
editor of the Chronicle of Philanthropy (USA); Lucinda Frostick, associate director,
TurnerPR (UK); Ian MacQuillin, head of communications, PFRA (UK).

 

### Other groups

 

#### Group 1

Presenting members

Bob Kuona, Amref (Kenya)

Anke Pas – Metakids (Netherlands)

Annelies Hegnauer, HEKS (Switzerland)

Reuben Steains, Amnesty International (UK)

 

Non-presenting members

Agnieszka Sura, SOS Children’s Villages (Poland)

Stephanie Ramseier, One Marketing (Switzerland)

 

 

#### Group 2

Presenting members

Anna Laurinsilta, Finnish Red Cross (Finland)

Fernando Carrillo-Florez, Inter-American Development Bank (Spain)

 

Non-presenting members

Elena Gentile, Comitato Telethon Fondazione Onlus, (Italy)

David Vander Biest Direct, Social Communications (Belgium)

 

 

#### Group 3

Presenting members

George Milne, TW Cat (UK)

Anne Marie Kroon, DanChurchAid (Denmark)

Andrew Wood, Sue Ryder Care (UK)

Sven Duyx, KWF Kankersbestrijding (Netherlands)

 

Non-presenting member

Aki Temiseva, World Vision International (Finland)

 

 

#### Group 4

Rosie Chinchen, WSPA (UK)

Angelika Krabacher, SOS Children’s Villages (Austria)

Diana Ruano, Daryl Upsall Consulting (Spain)

 

 

#### Group 5

Orla Quinlan, Oxfam (UK)

Kerry Packman, Christian Aid (UK)

Jolande Koole, Wilde Ganze (Netherlands)

 

#### Group 6

 

 

 * **[Video interview with Giles Pegram](https://fundraising.co.uk/2009/10/23/video-interview-giles-pegram/)**(
   23 October 2009)
 * **[Its no time to alienate the wealthy](https://fundraising.co.uk/2009/10/26/its-no-time-alienate-wealthy/)**(
   26 October 2009)
 * **[Hans Wolters steps down as Resource Alliance CEO](https://fundraising.co.uk/2010/04/07/hans-wolters-steps-down-resource-alliance-ceo/)**(
   7 April 2010)