# Digital inspiration and updates for non-techies

- Link: https://fundraising.co.uk/2009/10/20/digital-inspiration-and-updates-nontechies/
- Published: 2009-10-20T17:29:57+01:00
- Author: Kevin Baughen

As more and more digital services and social media tools are launched, the more 
I’m starting to struggle with what I really need to know as opposed to what is nice
to know.

Some of the latest stats are just mind-boggling; I did a quick search on google 
for “twitter tools” and was faced with over 1.6 million results!  I know I need 
to keep up with this but there is just so much information out there.

## Advertisement

What we need to know of course depends on what we do.  As a user (rather than a 
developer), I’m interested in how these tools and services can help to raise awareness
of causes, improve the credibility of key charities and support fundraising and 
project delivery activities. 

Therefore, as interesting as they are, some twitter posts, recommendations, blogs
and articles just go right over my head.  If you sit on the same end of the user/
developer spectrum as me, I’ve just discovered a new website which might help to
provide some focus on how these technologies can be incorporated into what we do.

[Sonaa Lab](http://www.sonaalab.co.uk/news/childline-goes-online?searched=nspcc&advsearch=oneword&highlight=ajaxSearch_highlight+ajaxSearch_highlight1)
is a site set up by [Sonaa](http://www.sonaa.co.uk), a digital communications agency,
which seeks to offer a broad mix of thinking and views on all things digital.  What
I like is that the content is written very much with the user and end audiences 
in mind – ie; results oriented.

The team incorporates a mixture of product reviews, research, musings and real-world
examples which makes it more than a blog and provides a home for useful content 
that wouldn’t normally sit on a corporate site.  Content is divided into useful 
sections which helps the likes of me to focus on what I need to know (I avoid the
section headed ‘technical’ for example).  I particularly like the section on ‘General
Musings’.

Importantly, there’s no overt selling going on.  I can simply keep up to date with
the digital news that is most relevant to me as well as be inspired by some of their
client stories.

For the record, I have no vested interest in Sonaa Lab, it’s just my latest (and
very useful) find.  There are so many other blogs, sites and portals out there offering
advice and updates which I’m sure could also do a good job in meeting my needs. 
My other personal favourites include:[](http://www.knowhownonprofit.org)

[knowhownonprofit.org](http://www.knowhownonprofit.org)

 

[Mashable.com](http://www.mashable.com)

 

[Marketingdonut.co.uk](http://www.marketingdonut.co.uk)

 

[Nonprofitmarketingguide.com](http://www.nonprofitmarketingguide.com)

What other sites would you recommend for a communications-biased user looking to
keep up to date?

 

 

 * **[City Business Library – London](https://fundraising.co.uk/2009/11/06/city-business-library-london-877/)**(
   6 November 2009)
 * **[Twitter adds nonprofit people as suggested users](https://fundraising.co.uk/2009/11/10/twitter-adds-nonprofit-people-suggested-users/)**(
   10 November 2009)
 * **[Why do so few people want to talk about F2F fundraising?](https://fundraising.co.uk/2009/11/11/why-do-so-few-people-want-talk-about-f2f-fundraising/)**(
   11 November 2009)