# “Colleges that spend more to conduct donor research raise more money than their counterparts”

- Link: https://fundraising.co.uk/2009/10/12/colleges-spend-more-conduct-donor-research-raise-more-money-their-counterparts/
- Published: 2009-10-12T10:43:48+01:00
- Author: Finbar Cullen

The latest Daily Update from The Chronicle of Philanthropy cites a report from Prospecting,“
The Chronicle’s fund-raising column”, claiming that “colleges that spend more to
conduct donor research raise more money than their counterparts”.

 

The article reports on a survey (2009 Best Practices in Prospect Research in Higher
Education Fundraising) conducted by WealthEngine, which offers online donor-research
tools. Apparently the survey was based on responses from 61 educational institutions,
mostly colleges and universities.

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A free copy of the report is available from http://philanthropy.com, after 15th 
October, 2009.

 

As a freelance prospect researcher, I wouldn’t want to argue with findings like 
that.

 

Finbar Cullen

Research**Plus**

 

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