# Across the Divide organises ‘Ride of Britain’ for Ben Fogle and James Cracknell in aid of SSAFA Forces Help

- Link: https://fundraising.co.uk/2009/10/12/across-divide-organises-ride-britain-ben-fogle-and-james-cracknell-aid-ssafa-forces-help/
- Published: 2009-10-12T09:35:26+01:00
- Author: Howard Lake

Across the Divide, has stepped up to the challenge by organising an extreme event
for charity in the space of just ten days.

 

The challenge event specialist was approached by the Soldiers, Sailors, Airmen and
Families Association (SSAFA) Forces Help, to manage the operations of an expedition
being undertaken in support of the charity by well known adventurers Ben Fogle and
James Cracknell.

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On October 3, the pair began a 450 mile, non-stop rickshaw marathon from Edinburgh
to London, completing the challenge in just 53 hours, to arrive in London in time
for the Daily Mirror’s Pride of Britain Awards. Throughout the duration of the gruelling
expedition, Ben and James cycled both day and night, taking it in turns to rest 
for short periods of time.

 

Across the Divide is a leading company in organising charity and corporate challenges
and was approached by SSAFA to manage the logistics for the Ride of Britain. Across
the Divide was responsible for checking the suggested route for deviations and road
works, all health and safety elements and the provision of professional staff and
medics.

 

Karen Woodgate from SSAFA says, “We couldn’t have done this without using a company
like Across the Divide. With ATD involved, it left us free to concentrate on raising
awareness, fundraising and co-ordination. All of the logistics have been handled
by Across the Divide and the help provided has been essential.”

 

Quality and safety is paramount to Across the Divide, and the company provided three
highly qualified expedition medics to accompany Ben and James. Throughout the journey,
the pair were followed by a high visibility van, carrying the three medics and a
rickshaw mechanic.

 

Ben Fogle says, ‘Behind every challenge and adventure is a logistics team that work
tirelessly behind the scenes. Across the Divide provide the support and logistics
that ensured a safe and successful adventure. They organised the event in record
time without compromising safety or quality. Quite simply, we couldn’t have done
it without them’ Ben Fogle

 

Across The Divide has over 13 years experience of organising exceptional worldwide
challenges and has helped to raise over £43 million pounds for worthy causes. Quality
and safety is paramount to Across the Divide and all events are planned using highly
qualified staff and experienced UK medical teams.

 

For further information, check out http://twitter.com/Benfogle http://twitter.com/
SSAFAForcesHelp

 

http://www.rideofbritain.org.uk/

 

Further press information is available from Kate O’Sullivan or James Tuck at ADPR
on 01460 241641 or email ka**@*****co.uk ja***@*****co.uk

 

October 2009 (ATD 13)

 

Kate O’Sullivan

Account Manager

ADPR LTD

 

The Old Apple Store

New Cross Court

West Lambrook

South Petherton

Somerset

TA13 5HZ

 

Tel:01460 241641

Fax: 01460 242719

www.adpr.co.uk

Email: ka************@*****co.uk

 

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