# 'Perfect' face-to-face donor profile to be unveiled at IFC - Link: https://fundraising.co.uk/2009/09/30/039perfect039-facetoface-donor-profile-be-unveiled-ifc/ - Published: 2009-09-30T09:05:16+01:00 - Author: Howard Lake [⌊Chuggers Save Lives bottles⌉⌊Chuggers Save Lives bottles⌉[   Face-to-face fundraising pioneers, Daryl Upsall ([Daryl Upsall Consulting International SL](http://www.darylupsall.com)) and Owen Watkins (UNICEF Switzerland), will unveil the ‘perfect’ donor profile for face-to-face fundraising to delegates at next month’s International Fundraising Congress (IFC) in Holland.   ## Advertisement The speakers will present the profile in their 6.5-hour masterclass which covers how fundraisers can maximise the long-term effectiveness of their face-to-face programme.   Upsall and Watkins will examine the three key factors in reducing attrition, namely targeting the right donor demographic at the outset, better and more appropriate donor communication, and effective donor stewardship.   Having analysed many of the world’s most successful face-to-face fundraising programmes, the speakers will reveal the perfect donor demographic to target for face-to-face fundraising.   She is a 38.5 year old female professional. The speakers will report how this kind of donor wants to be communicated with and what she expects of the charity.   One other lesson from the session will be a recommendation that charities avoid targeting particularly young donors, because they are both very likely to cancel their donations, and to do so quickly.   The only exception to this rule is when fundraising in the developing world, where the average population is much younger and the ideal face-to-face profile is also younger.   Daryl Upsall said that often face-to-face fundraising is used as a method to recruit young donors. As a result many face-to-face fundraisers are themselves young. “To maximise success in recruiting this donor group,” he suggested, “fundraisers would need to mirror the target demographic themselves”. Charities and fundraising agencies might therefore consider recruiting older fundraisers to target the ideal donor.   Both speakers helped pioneer face-to-face fundraising. Upsall initiated the first mass market face-to-face fundraising campaign in 1995 in Austria when working as the International Fundraising and Marketing Director of Greenpeace International. Owen Watkins, spent seven years managing face-to-face and door-to-door agencies in the UK and USA.   Their masterclass ‘Cutting-edge face-to-face fundraising from around the world – techniques that keep on delivering results in challenging times’ is part of the 29th International Fundraising Conference which runs from 20-23 October.   www.resource-alliance.org/ifc   * **[Finding and Keeping Felicity](https://fundraising.co.uk/2009/10/01/finding-and-keeping-felicity/)**( 1 October 2009) * **[Video interview with Owen Watkins at 29th IFC](https://fundraising.co.uk/2009/10/22/video-interview-owen-watkins-29th-ifc/)**( 22 October 2009) * **[Part 3: A 'Right to Ask' campaign is the right thing to do](https://fundraising.co.uk/2010/02/11/part-3-039right-ask039-campaign-right-thing-do/)**( 11 February 2010) ## Comments ### By: gordonmichie - Link: https://fundraising.co.uk/2009/09/30/039perfect039-facetoface-donor-profile-be-unveiled-ifc/#comment-3769 - Published: 2009-10-01T09:31:25+01:00 she is high maintenance, but worth every penny! Good donor care and stewardship will be absolutely essential to keep her on side. She will want the charities she supports to talk to her, to let her know what they are doing to deserve her support. Be it through welcome calls, vismails, email updates, texts and thank you messages, we will need to keep her engaged, informed and inspired. A rolling reactivation and upgrade campaign will maximise her support. Whether it is emails and texts that she wants, to chat to you over the phone or good old fashioned snail mail, Felicity is in charge. Give her what she wants and her lifetime value will exceed your expectations.