# New Philanthropy Capital reports on giving in India

- Link: https://fundraising.co.uk/2009/09/29/new-philanthropy-capital-reports-giving-india/
- Published: 2009-09-29T14:29:20+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/newphilanthropycapital.gif)

New Philanthropy Capital (NPC) has joined with Delhi-based Copal Partners to publish
two reports on philanthropy in India. According to ‘Giving in India’ and ‘Starting
strong’, donors giving in India are not making the most of their money and should
adopt a more strategic approach.

The reports include advice for philanthropists on how to choose effective NGOs in
India. Despite the growing philanthropy market in India, “few charities measure 
the impact of their work and donors do not consistently ask for the right information”,
say NPC.

The reports are based on over a year’s research by the two organisations into the
funding market and performance of local NGOs all over India. They interviewed over
150 NGOs, and found that only 3% were measuring their results “in a robust way”.

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This week sees a series of events encouraging philanthropy in India run by GiveIndia,
a India-based organisation that promotes transparency and credibility among NGOs.

Abha Thorat-Shah, Director of the British Asian Trust, which works with British 
Asian philanthropists, said: “This report is a very good reflection of philanthropy
in India. We encourage philanthropists from the South Asian community here in the
UK to be more strategic in their giving.

“We are keen to inspire givers by showcasing the professionalism and drive of Indian
NGOs. It’s really a question of getting our supporters to apply their business acumen
to causes they are passionate about.”

One recommendation from the research is that donors wishing to make a big difference
can do so by paying for central costs and lending their skills to build the capacity
of NGOs, as well as investing in impact measurement.

‘Giving in India: A guide for funders and charities’ is edited by Simon Blake, Tara
Chand, Nilanjana Dutta, Adrian Fradd, and Gaurav Gupta. The report can be download
from NPC at no charge but registration is required.

www.philanthropycapital.org/research/research_reports/international/giving_in_india.
aspx

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