# Guinness heiress calls for more charity support

- Link: https://fundraising.co.uk/2009/09/28/guinness-heiress-calls-more-charity-support/
- Published: 2009-09-28T09:01:17+01:00
- Author: Howard Lake

A Guinness heiress has called on Irish companies to mirror the brewing family’s 
spirit and fund hospitals, schools and small businesses hit by the recession.

 

Joining the 250-year celebrations at St James’s Gate, Jasmine Guinness, 32, the 
great granddaughter of the last family director, said now was the time for the more
fortunate to show their charity.

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 [⌊Guinness Toucan, Guinness Storehouse, Dublin⌉](http://www.flickr.com/photos/howardlake/261441569)

_Photo: [Guinness Toucan, Guinness Storehouse, Dublin](http://www.flickr.com/photos/howardlake/261441569)
by HowardLake on Flickr.com_.

 

“It’s a very good reason to go to the pub and raise a pint and raise money for charity
as well. Just drive around Dublin and see the parks, hospitals and schools and everything
they [the Guinness family] built.

 

“I think more employers should be like Guinness’s as they were. That’s the legacy,
the legacy of charity.”

 

Guinness has pledged €6 million to help fund local community programmes as part 
of the drinks celebrations. A campaign was run earlier in the summer which urged
people to sign Guinness posters as part of a marketing strategy linked to the community
fund.

 

www.diageo.com

 

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