# Coca-Cola donates prime advertising space to Peace One Day

- Link: https://fundraising.co.uk/2009/09/21/cocacola-donates-prime-advertising-space-peace-one-day/
- Published: 2009-09-21T16:23:24+01:00
- Author: Howard Lake

![Peace One Day advert in Picadilly Circus, London](https://www.fundraising.co.uk/
files/u11/eaceoneday_cocacola_picadillycircus_20090921.jpg "Peace One Day advert
in Picadilly Circus, London")

 Coca-Cola is supporting not-for-profit organisation Peace One Day by donating advertising
space on the iconic billboard in Picadilly Circus in central London to raise awareness
of Peace Day, 21 September, "a day of global ceasefire and non- violence".

 In addition Coca-Cola has released one million limited-edition cans in the UK bearing
the Peace One Day emblem and the message ‘what will you do?’ It is the first time
in the company’s history that it has created a "charity can".

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

![Coca Cola Peace One Day limited edition can](https://www.fundraising.co.uk/files/
u11/cocacola_peaceoneday_can_20090921.jpg "Coca Cola Peace One Day limited edition
can")

 The Peace One Day initiative is also being supported on ‘Coke Zone’, 

 Coca-Cola’s online loyalty scheme. From 1 ­ to 21 September, the 

 home page of the website has been dedicated to raising awareness of 

 Peace One Day and encouraging its members to upload their pledges of peace. Users
can convert their points into donations for the Peace One Day organisation.

 www.peaceoneday.org

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