# See The Difference and the game changing potential of Charity Choice Consolidation websites

- Link: https://fundraising.co.uk/2009/09/18/see-difference-and-game-changing-potential-charity-choice-consolidation-websites/
- Published: 2009-09-18T11:11:03+01:00
- Author: Bryan Miller

**There has been a growing level of discussion over the last couple of months about
the much awaited launch of video-based charity project crowdfunding site See the
Difference – added to just this week by a resounding endorsement in an open letter
from UK Institute of Fundraising CEO Lindsay Boswell.**

At first sight, this might just look like a video-based version of any number of
fundraising websites already available. However, what I find particularly interesting
about See the Difference is just how they describe their vision for the site.

On their introductory video, Stuart Hamilton, one of the founding team, shares the
vision for See the Difference by explaining “We might start seeing the See the Difference
logo in all sorts of unexpected places, the logo appearing in all of the different
places around the world where projects are going on. So See the Difference could
ultimately become the standard way in which people choose and express the things
they care about and the differences that they want to make to the world”.

## Advertisement

This is a very exciting ambition for the See the Difference brand – and also very
interesting from the point of view of charity fundraisers who just might stand to
lose ownership of relationships with those who support their work if the website’s
brand really does become that strong. Not necessarily a bad thing – if it grows 
the giving market – but certainly a real game changer for individual donor fundraising.

[Click here to read on and let me know what you think…](http://givinginadigitalworld.org/2009/09/18/see-the-difference-and-the-game-changing-potential-of-charity-choice-consolidation-websites/)