# Obama’s fundraising: amid the hype some serious analysis…

- Link: https://fundraising.co.uk/2009/09/11/obamas-fundraising-amid-hype-some-serious-analysis/
- Published: 2009-09-11T17:53:08+01:00
- Author: Howard Lake

No comments too many people have speculated – just read this:

 

www.wilburforce.org/pdf/Online_Tactics_and_Success.pdf

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As it says, “This report was prepared by Sarah DiJulio, Executive Vice President,

and Andrea Wood, Senior Consultant, of M+R Strategic Services (M+R) for

the Wilburforce and Brainerd Foundations.

 

The report documents the results of M+R’s quantitative and qualitative analysis 
of the Obama for America’s New Media Campaign. The goal was to attempt to understand
which strategies and tactics drove a true return on investment for the campaign 
and which did not, and how the winning strategies can be replicated by nonprofit
advocacy organizations.

 

Fascinating!

 

John

 

www.internationalfundraisingconsultancy