# WWF to undertake large donor development programme with Pure

- Link: https://fundraising.co.uk/2009/09/03/wwf-undertake-large-donor-development-programme-pure/
- Published: 2009-09-03T11:18:02+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/newswire/pure_logo_RGB.jpg)

 

Pure have been awarded the tender to handle WWF-UK’s upgrade & donor development
work after successfully completing a rigorous pitch process for the charity.

 

## Advertisement

The aim of the work is to fully engage current WWF-UK supporters via the telephone,
with a view to uplifting values and maximising donor retention. This work will be
undertaken as a very close partnership between the 2 organisations, incorporating
a detailed strategic approach across a large variety of donor segments. Initially
contacting approximately 75,000 supporters in a test phase, the work may then be
rolled out should the new approach and strategy prove to be successful.

 

Emily Pringle, Supporter Fundraising Manager at WWF-UK said

 

“We have chosen Pure primarily because our new upgrade and cross sell strategy requires
an agency that we can work closely and flexibly with but who can also undertake 
large scale calling with the high level of donor care that our supporters expect
to receive, all with the aim of achieving optimum results.”

 

Jon Eserin, Executive Director of Pure said

 

“We are delighted to have this opportunity to build upon our previous reactivation
campaigns with WWF and look forward to working closely with them to maximise the
potential of this new activity. Pure is totally committed to the highest quality
of fundraising and are dedicated to exacting standards of service delivery, not 
least in these tough economic conditions.”

 

PURE is a fundraising agency that specialises in telephone fundraising. It provides
a host of tailored development, acquisition and inbound products on behalf of its
clients, and offers fully integrated email and SMS services to support its core 
telephone fundraising activities.

 

The company works with over 60 clients including well known UK charities, such as
Marie Curie Cancer Care and Diabetes UK, as well as major international organisations
such as Sightsavers International and the World Society for the Protection of Animals.

 

For more information contact: Wayne Murray 01273 810041 Email: wa****@*********co.
uk

 

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