# Pure to help WWF with large donor development programme

- Link: https://fundraising.co.uk/2009/09/03/pure-help-wwf-large-donor-development-programme/
- Published: 2009-09-03T11:25:00+01:00
- Author: Howard Lake

Telephone fundraising agency Pure is to handle WWF-UK’s upgrade and donor development
work with the aim of increasing donation values and maximising donor retention.

 

An initial test phase will involve contacting about 75,000 supporters, with further
contacts across a large variety of donor segments planned.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

Emily Pringle, Supporter Fundraising Manager at WWF-UK said: “We have chosen Pure
primarily because our new upgrade and cross-sell strategy requires an agency that
we can work closely and flexibly with but who can also undertake large scale calling
with the high level of donor care that our supporters expect to receive…”

 

Pure works with over 60 clients including UK charities such as Marie Curie Cancer
Care and Diabetes UK, and international organisations such as Sightsavers International
and the World Society for the Protection of Animals.

 

www.pure-ltd.co.uk

 

 * **[Call for telephone fundraising summit](https://fundraising.co.uk/2009/11/09/call-telephone-fundraising-summit/)**(
   9 November 2009)
 * **[Telephone fundraising summit gets underway](https://fundraising.co.uk/2009/11/27/telephone-fundraising-summit-gets-underway/)**(
   27 November 2009)
 * **[FRSB telephone fundraising summit finds four issues needing clarification](https://fundraising.co.uk/2009/12/08/frsb-telephone-fundraising-summit-finds-four-issues-needing-clarification/)**(
   8 December 2009)