# Is the NHS ready for a “Get Off Your BUTT Day” Challenge?

- Link: https://fundraising.co.uk/2009/08/19/nhs-ready-quotget-your-butt-dayquot-challenge/
- Published: 2009-08-19T16:42:45+01:00
- Author: John Thompson

I’ve just finished reading an article in The Telegraph that describes a report by
Dr Steve Boorman, an occupational health expert, for the Department of Health suggesting
that NHS staff should be challenged to lose weight, give up smoking, eat more healthily
and take more exercise.

 

His report also “[recommends that the NHS set up an “activity challenge” either as an annual event](http://www.telegraph.co.uk/health/healthnews/6055512/NHS-should-set-challenges-to-improve-staff-health.html)
or as a “cumulative, measured, activity goal”.

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Well, I thought, well, this must present a great opportunity for savvy challenge
events managers, particularly those working for health-related causes, to leap out
of their chairs, sprint down to Whitehall and be the first to offer to customise
a series of adrenalin invoking, fat-busting, fag-stomping, endorphin-releasing fundraising
challenges for those naughty doctors and nurses that should know better!

 

So, who will be first to launch a “Get of your BUTT Day” for the NHS?

 

**_John Thompson_**

_[Changing Business](http://www.changingbusiness.com)_

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