# Some interesting thoughts on Quantum Fundraising

- Link: https://fundraising.co.uk/2009/08/01/some-interesting-thoughts-quantum-fundraising/
- Published: 2009-08-01T06:52:43+01:00
- Author: Bryan Miller

There’s an interesting article by Jon Duschinsky in the latest edition of the Resource
Alliance eNewsletter, where he introduces the concept of ‘Quantum Fundraising’ as
a way of explaining how people increasingly want to come-together online to make
something happen – but then disband and move-on to do something different elsewhere.

 

He also highlights what he believes to be one of the Obama online campaign team’s
few errors – going against the quantum fundraising idea by trying to maintain the
community that formed to get him elected when the mass of those involved have moved-
on to other things.

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[Click here to read more…](http://givinginadigitalworld.org/2009/07/28/some-interesting-thoughts-on-quantum-fundraising/)

 

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