# LIDA launches “Big Ask” ambient campaign for homeless charity - Link: https://fundraising.co.uk/2009/07/31/lida-launches-039big-ask039-ambient-campaign-homeless-charity/ - Published: 2009-07-31T23:00:23+01:00 - Author: Howard Lake **Relationship marketing specialist LIDA has created a new campaign to raise funds for homeless charity The Connection at St Martin’s-in-the-Fields.** Themed ‘the Big Ask’, the campaign featured an ambient marketing event that played on the familiar image of homeless people begging. Actors posed as homeless people begging and sat outside The Connection at St Martin’s- in-the-Field centre, holding the traditional beggar’s placard featuring a long, impossible-looking list of requests. ## Advertisement [⌊Ambient advert for The Connection at St Martin’s-in-the-Field ⌉⌊Ambient advert for The Connection at St Martin’s-in-the-Field ⌉[ The campaign’s message was that these services and support are what The Connection at St Martin’s provides everyday: beds, showers, meals, and longer term solutions such as helping source long term housing, learning skills, confidence building, finding employment and entering education. These events will be staged throughout August at rush hour as commuters are heading home. Flyers containing further information about the charity’s services and details of how to make donations are then handed out, encouraging people to call, email or visit the charity’s website. Shaun Moran, Creative Director at [LIDA](http://www.lida.com), said: “We really wanted to highlight that if you want to help homeless people, give to the Connection at St Martins. Your money goes so, so much further.” * **[Annot8 offers charities slice of online advertising revenue](https://fundraising.co.uk/2011/02/03/annot8-offers-charities-slice-online-advertising-revenue/)**( 3 February 2011) * **[AliveandGiving.com offers £10,000 of free advertising to 20 charities](https://fundraising.co.uk/2011/02/14/aliveandgivingcom-offers-10000-free-advertising-20-charities/)**( 14 February 2011) * **[Soldiers Charity aims for victory at Waterloo](https://fundraising.co.uk/2011/02/19/soldiers-charity-aims-victory-waterloo/)**( 19 February 2011)