# 80% of UK online population visited social networking sites in May 09 – including a whole lot of over 55s

- Link: https://fundraising.co.uk/2009/07/22/80-uk-online-population-visited-social-networking-sites-may-09-including-whole-lot-over-55s/
- Published: 2009-07-22T18:02:01+01:00
- Author: Bryan Miller

Online research and measurement company comScore just released the findings of a
study into UK social networking site usage which provides a good picture of just
how mainstream social networking has now become – with an incredible 80% of the 
total UK online population (aged 15+) apparently having visited at least one social
networking site in May 2009.

 

As you might expect, the most active users are still in the 15-24 age group, with
86% of them visiting social networking sites and spending an average of 4.6 hours
on them over the month. However, 67% of the 55+ segment are also shown as using 
these sites, for an average of 3.7 hours over the month – confirming the fact that
social networking is ‘maturing’ as an online activity (which, as I’ve said many 
times before, is good for online fundraising).

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[Click here to read more about the study…](http://givinginadigitalworld.org/2009/07/22/80-of-uk-online-population-visited-social-networking-sites-in-may-09-including-a-whole-lot-of-over-55s/)

 

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