# Twitter community-building initiative by ChildFund International draws some flak

- Link: https://fundraising.co.uk/2009/07/14/twitter-communitybuilding-initiative-childfund-international-draws-some-flak/
- Published: 2009-07-14T19:03:47+01:00
- Author: Bryan Miller

There has been quite a bit of online discussion about the initiative launched earlier
this month to help publicise the rebranding of the Christian Children’s Fund to 
[ChildFund International](http://www.childfund.org), whereby they are aiming to 
acquire Twitter followers to @childfund by offering to send farming supplies to 
a family in Gambia, Zambia, Kenya or Ethiopia for every 200 followers gained.

 

I must admit, the first thing I wondered when I heard about the campaign was quite
how the funding of the farming supplies was being provided. Presumably not just 
from the charity’s usual funds, as the incentive link then just wouldn’t make sense.
Yet there was no mention of any matching grant from a major donor to incentivise
the sign-up of followers – which would have made sense. It turns out I wasn’t alone
in being confused, as revealed by Geoff Livingstone from the PR agency behind the
campaign in a blog post earlier today where he seeks to clarify the situation.

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[Click here to read on…](http://givinginadigitalworld.wordpress.com/2009/07/14/twitter-community-building-initiative-by-childfund-international-draws-some-flak/)

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