# Facebook and Myspace Causes App passes $10 million in donations

- Link: https://fundraising.co.uk/2009/07/12/facebook-and-myspace-causes-app-passes-10m-donations/
- Published: 2009-07-12T18:50:31+01:00
- Author: Bryan Miller

Great news from the folks behind ‘Causes’ last week, with the announcement that 
they just passed the $10m point in donations since launch back in May 2007.

 

I must admit that when I blogged about Causes on its first anniversary I wasn’t 
all that impressed with its fundraising success. Despite being one of the most popular
Apps on Facebook, boasting some 12m registered users, over its first 12 months it
had raised just $2.5m – equating to just $126 for each organisation being fundraised
for. However, things have clearly improved since then to take them through the $
10m mark just 14 months later, and what is especially interesting is the fact that
$5m of this has apparently been raised in just the six months since the start of
2009.

## Advertisement

 

This set me to thinking what might have changed since the first 12 months to have
generated such a boost in donations and what others might be able to learn from 
this success. It seems to me that there are three key contributing factors to take
note of:

 

[Click here to read on…](http://givinginadigitalworld.org/2009/07/12/facebook-and-myspace-causes-app-passes-10m-in-donations/)

 

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 * **[Social media helps DEC raise £3 million in one week](https://fundraising.co.uk/2009/10/18/social-media-helps-dec-raise-3-million-one-week/)**(
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