# Direct dialogue fundraising sign-ups increase by 16%, says PFRA

- Link: https://fundraising.co.uk/2009/06/22/direct-dialogue-fundraising-signups-increase-16-says-pfra/
- Published: 2009-06-22T10:15:49+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Pfra_200_1245665714.gif)

The Public Fundraising Regulatory Association (PFRA) reports that charities secured
681,000 new donors using face-to-face (F2F) and door-to-door (D2D) fundraising methods
during the 2008/09 financial year. This is an increase of 16% compared to the previous
year, despite the impact of the recession.

The figures will be presented to delegates to the PFRA’s AGM on 24 June. PFRA chief
executive Mick Aldridge will tell delegates that this figure an estimated pledge
value of at least £70 million, based on the average gift value including Gift Aid
for 2006 (£8.30 per month), as revealed in the [PFRA Attrition Survey 2008](https://www.fundraising.co.uk/first-facetoface-attrition-survey-reports-results)(
June 2008).

Delegates will also hear details of PFRA’s activities in promoting, protecting, 
and extending F2F activity over the past year, including a growth in the network
of PFRA-managed location access diaries, and outreach work with key organisations
such as the Association of Chief Police Officers and the Trading Standards Institute.

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The AGM will be followed by the PFRA’s first parliamentary reception, hosted in 
the House of Commons by Martin Horwood MP (LD, Cheltenham) who has been a supportive
correspondent of the PFRA since during the passage of the Charities Bill.

The purpose of the reception is to introduce the PFRA and senior fundraisers to 
key parliamentarians, in the context of the anticipated implementation of the Charities
Act during 2010.

Aldridge said: “There is now a solid 10-year record of success here in the UK which
charities can build on. In the teeth of a recession people still want to give, and
give effectively, person to person. Nothing can replace the human touch and we hope
to make that point clearly, even within the grandeur of Westminster.”

www.pfra.org.uk

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