# Derek Humphries joins DTV as director

- Link: https://fundraising.co.uk/2009/06/22/derek-humphries-joins-dtv-director/
- Published: 2009-06-22T15:29:46+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Derek_humphries_2009_b_1245715986.
jpg)

Direct agency DTV has recruited Derek Humphries as Director and Creative Strategist.
Humphries will help extend DTV’s services for not-for-profit clients to embrace 
all forms of audio-visual communication from its original focus on DRTV.

Humphries previously worked at Burnett Associates and THINK Consulting, and is a
founder member of the Institute of Direct Marketing, and a former Vice-Chair of 
the Institute of Fundraising.

Commenting on his appointment, he said: “Having worked on an ad hoc basis with DTV
for a couple of years, I can see that they are way ahead of other agencies when 
it comes to DRTV in terms of the whole package from strategic planning, through 
media analysis, to the fine detail of call centre motivation and optimisation. It’s
a compelling mix. Add to this the increasing client need for online content, and
the potential is huge”.

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Peter Muffett, Co-Founder and Managing Partner at DTV, added: “Derek knows fundraising
and campaigning inside out, and is hugely respected within the sector”.

www.dtvgroup.co.uk

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