# NSPCC tests legacy fundraising banner ads

- Link: https://fundraising.co.uk/2009/05/28/nspcc-tests-legacy-fundraising-banner-ads/
- Published: 2009-05-28T11:02:19+01:00
- Author: Howard Lake

The NSPCC has become one of the first charities to promote legacies to charities
using online banner ads. The campaign, developed with agency Whitewater, has been
designed to reflect both the change in the way people access information and make
informed choices, and the barriers that stop people considering leaving a gift in
their will.

 

The creative asks people to consider their own children first with an ambiguous 
question: ‘Are the children taken care of in your will?’.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

Media used includes Facebook and Genes Reunited and will also be aired on www.telegraph.
co.uk and www.yahoo.com.

 

NSPCC legacy marketing manager Alex McDowell said: “This approach, while testing
new ways in reaching potential legators, is in keeping with the NSPCC’s broader 
legacy marketing strategy of generating enquiries and increasing consideration rates,
rather than getting people to pledge’ or take action before they feel ready or comfortable
to do so.”

 

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