# Two charities capitalise on MPs expenses scandal

- Link: https://fundraising.co.uk/2009/05/26/two-charities-capitalise-mps-expenses-scandal/
- Published: 2009-05-26T13:05:26+01:00
- Author: Howard Lake

Two charities have cleverly used the current extensive coverage of MPs’ expenses
to get their message out.

 

Working with [Open Fundraising](http://www.openfundraising.com), homelessness charity
[Centrepoint](http://www.centrepoint.org.uk) published a full-page advertisement
on Saturday in The Telegraph to point out that "all our expenses are essential",
detailing how the charity spends its money.

## Advertisement

 

 [⌊Centrepoint advert capitalises on MPs' expenses scandal⌉](http://www.flickr.com/photos/howardlake/3565978101)

 

Last week, [ScotsCare](http://www.scotscare.com) published an advert highlighting
the availability of charity re-training grants, featuring Glaswegian Speaker Michael
Martin on the day he announced his historic resignation.

 

[⌊ScotsCare advert featuring Michael Martin⌉⌊ScotsCare advert featuring Michael 
Martin⌉[.

 

These are both fine examples of creative, timely and humorous advertising by charities
who were able to spot and act on a topical news item rapidly.

 

 * **[Cover to cover](https://fundraising.co.uk/2009/06/11/cover-cover/)** (11 June
   2009)
 * **[Tony Elischer – Donor World – International Fundraising Conference 2008](https://fundraising.co.uk/2009/07/08/tony-elischer-donor-world-international-fundraising-conference-2008/)**(
   8 July 2009)
 * **[WWF to undertake large donor development programme with Pure](https://fundraising.co.uk/2009/09/03/wwf-undertake-large-donor-development-programme-pure/)**(
   3 September 2009)

## Comments

### By: admin

- Link: https://fundraising.co.uk/2009/05/26/two-charities-capitalise-mps-expenses-scandal/#comment-3665
- Published: 2009-05-26T13:34:26+01:00

Thanks to Graham Allcott at

[http://www.fruitfulconsulting.co.uk](http://www.fruitfulconsulting.co.uk)

for the tip about the Centrepoint advert.