# Papworth Hospital Charity gets heartfelt new logo

- Link: https://fundraising.co.uk/2009/05/18/papworth-hospital-charity-gets-heartfelt-new-logo/
- Published: 2009-05-18T10:48:02+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/newswire/Nick_mellor-papworth_low_res_1242643603.
jpg)

 

Papworth Hospital Charity, the fundraising arm of one of the world’s leading cardiothoracic
centres and the UK’s main heart and lung transplant centre, has a striking new identity
thanks to Cambridge-based advertising and design agency Honest.

 

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There is also a fascinating human interest element behind the development of the
work! One of the men behind the charity’s memorable new logo, Honest founding partner
and advertising creative Nick Mellor, is a former heart patient of the hospital.

 

Nick was treated at Papworth in early 2008 after being diagnosed with Arrhythmia–
a condition which occurs when the heart produces extra electrical impulses, creating
an attack that can last anywhere between a few minutes or several hours.

 

To control Nick’s Arrythmia he underwent surgery which ensured that the irregular
heart beat was blocked using radio frequency waves. He was in and out of hospital
within a day and back at work after a further 24 hours. Months later, when Papworth
approached Honest to develop an identity for its charity, Nick and his business 
partner Paul Flower, leapt at the chance to show their appreciation.

 

Nick Mellor said: “Papworth Hospital Charity raises funds to support the hospital’s
pioneering work. When they came to Honest, they wanted an identity which gave equal
presence to Papworth’s two main areas of specialism – the heart and lungs. The logo
we have created does that in a highly memorable way. The supporting positioning 
line: “Living and breathing Papworth” captures the sense of community at the hospital
and the passion of the staff that work there. On a personal level, I am hugely grateful
to the team at Papworth and hope the identity Honest has created stands the test
of time.”

 

Mary Liley, Director of Development at Papworth Hospital Charity, said: “We needed
to find an agency that could understand our work, create a striking visual identity
and help us deliver our message across a diverse range of media. Nick, and his partner
Paul Flower, immediately grasped what we were about and translated that into a very
exciting visualisation of both the hospital and our work.

 

“Nick’s experience of the hospital obviously helped. However, I have no doubt they
would, excuse the pun, have got to the heart of what we needed anyway.. The work
created has been warmly received by everyone associated with the hospital including
patients, staff and donors. We look forward to working with Honest again on a range
of projects, which will help Papworth Hospital Charity grow and continue to assist
the thousands of heart and lung patients that come here for treatment every year.”

 

For more information about Honest, call Nick Mellor on 07876022467 or by email at
ni**@************co.uk. Alternatively take a look at Honest’s work at www.honestideas.
co.uk

 

For more information about Papworth Hospital Charity please call Mary Liley, Director
of Development on 01480 364 237.

 

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