# British Heart Foundation chooses Blackbaud for better view of supporters

- Link: https://fundraising.co.uk/2009/05/15/british-heart-foundation-chooses-blackbaud-better-view-supporters/
- Published: 2009-05-15T07:13:28+01:00
- Author: Howard Lake

British Heart Foundation (BHF) has selected Blackbaud Enterprise CRM™, Blackbaud
Direct Marketing™ and Blackbaud® NetCommunity™ to help it gain a better view of 
its supporters.

 

Frank Garofalo, the charity’s CRM project director, said: “We selected Blackbaud
as our partner and Blackbaud Enterprise CRM, Blackbaud Direct Marketing and Blackbaud
NetCommunity as an integrated solution because the company and products are a great
fit for our long-term strategy. We needed a progressive company with superior products
to help us achieve a 360-degree view of our supporters.”

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[British Heart Foundation](http://www.bhf.org.uk) has been using Blackbaud’s Raiser’s
Edge for over 10 years.

 

Blackbaud Enterprise CRM “will enable all of the divisions of British Heart Foundation
to gain a centralised, 360-degree view of supporters in real-time and from remote
locations”.

 

By combining it with Blackbaud Direct Marketing and Blackbaud NetCommunity, BHF 
is working towards a more integrated approach to its direct marketing initiatives
and online strategy.

 

www.blackbaud.co.uk

 

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