# See The Difference – a very ambitious initiative looking to change the nature of charitable giving

- Link: https://fundraising.co.uk/2009/05/05/see-difference-very-ambitious-initiative-looking-change-nature-charitable-giving/
- Published: 2009-05-05T14:20:56+01:00
- Author: Bryan Miller

The world of online charity crowdfunding ’supermarkets’ looks set to grow yet again
later this year, with the launch of See The Difference – a website that plans to
engage supporters with a diverse range of projects from all around the world through
video-based ‘digital storytelling’.

 

With a very impressive line-up of corporate backers and endorsements from a diverse
group of people (from the RSPB’s Head of Individual Marketing to the editor of Heat
Magazine) See The Difference is clearly a very ambitious initiative – as illustrated
by their target of raising £500m over the next five years.

## Advertisement

 

To put that in context, the incredibly successful Kiva just reached £47m over its
first three and a half years of operation…

 

[Click here to read-on at Giving in a Digital World…](http://givinginadigitalworld.org/2009/05/05/see-the-difference-a-very-ambitious-initiative-looking-to-change-the-nature-of-charitable-giving/)

 

 * **[Oi! You! Give to my charity. NOW! – Can you guilt-trip people into giving?](https://fundraising.co.uk/2009/05/11/oi-you-give-my-charity-now-can-you-guilttrip-people-giving/)**(
   11 May 2009)
 * **[Steve Bridger on Our Digital Futures](https://fundraising.co.uk/2009/05/11/steve-bridger-our-digital-futures/)**(
   11 May 2009)
 * **[The Twitter effect: good news and bad news!](https://fundraising.co.uk/2009/05/12/twitter-effect-good-news-and-bad-news/)**(
   12 May 2009)

## Comments

### By: admin

- Link: https://fundraising.co.uk/2009/05/05/see-difference-very-ambitious-initiative-looking-change-nature-charitable-giving/#comment-3649
- Published: 2010-06-14T09:50:33+01:00

See the Difference has now gone live:

[http://www.seethedifference.org](http://www.seethedifference.org)