# Children's Trust broadcasts live online at London Marathon from mobile phone

- Link: https://fundraising.co.uk/2009/04/28/children039s-trust-broadcasts-live-online-london-marathon-mobile-phone/
- Published: 2009-04-28T08:30:48+01:00
- Author: Howard Lake

**While some charities were reporting from this weekend’s London Marathon using 
Twitter for the first time, The Children’s Trust has gone further by becoming the
first charity to broadcast live to the Internet from a mobile phone for fundraising
purposes.**

The Children’s Trust was the official charity of Sunday’s Flora London Marathon,
and hundreds of runners were taking part to raise money.

Using a mobile phone, the charity interviewed some of its fundraising runners live.
The interviews were broadcast to the Internet using [ipadio](http://www.ipadio.com),
a newly launched tool that broadcasts live to the Internet from any phone, anywhere
in the world, automatically recording it and allowing it to be managed over the 
Internet.
All of the calls can be heard at www.ipadio.com/londonmarathon and selected
calls have been used on [The Children’s Trust](http://www.thechildrenstrust.org.uk/marathonlive)
site.Fundraising director Liz Haigh-Reeve undertook the broadcasts herself. “Completing
a marathon is an intensely emotional experience, so being able to capture that emotion
and excitement, along with the moving reasons for running for our charity, was incredibly
powerful,” she said.

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“In ipadio I may have just found a really quick and easy tool to add to my fundraising
armoury. It’s a tool that any fundraiser, professional or enthusiast, can use without
any special training, and being able to add a human voice to our stories makes this
even more compelling.”

Ipadio’s live ‘phonecasting’ is automatically recorded for playback later. The resultant
recording can then be geo-located on a Google map, tagged, placed on another site,
or downloaded to keep and share.

_[The iPadio recordings, embedded with Flash, are no longer available]._

Listeners can also choose to subscribe to a particular person or organisation’s 
phonecasts, or known as ‘phlogs’ – “phone logs”) and be notified of new recordings.

Ipadio has been developed by creative digital experts [Nemisys](http://www.nemisys.uk.com)
and is available to the public at no charge.

 * **[Audio interview with John Baguley](https://fundraising.co.uk/2009/04/29/audio-interview-john-baguley/)(
   29 April 2009)
 * **[Views from the Scottish Conference 2009](https://fundraising.co.uk/2009/11/25/views-scottish-conference-2009/)(
   25 November 2009)