# A new generation of TV ads …

- Link: https://fundraising.co.uk/2009/04/21/new-generation-tv-ads/
- Published: 2009-04-21T14:12:21+01:00
- Author: Howard Lake

The new TV ads for Remember a Charity have been launched and they made my mum smile
and chuckle and ponder – must be on the right track then…

We know that humour and death sit well if you are a comedian but if you are into
legacy fundraising its a bit of a leap. After much debate, research, creative energy,
feedback and frankly hard work the ads (created by Touch DDB) hit our screens and
we waited to see the reaction. Firstly, would the sector like them, understand them
and get behind them? Would our family and close friends like them and understand
what we have been going on about for a year? Finally, would our audience smile, 
think a bit, spark a little long term contemplation that this is something they 
could do and that friends and family come first so its ok? That they might be able
to make this happen? That the humour was right and they started to think about their
last wishes and make them something to remember? That one day they will leave a 
gift to their favourite charities? Time will tell for sure but at least my mum laughed.
Its a slow thing this legacy lark…

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