# Influential List merges wealth data with influence to find key individuals and organisations

- Link: https://fundraising.co.uk/2009/04/14/influential-list-merges-wealth-data-influence-find-key-individuals-and-organisations/
- Published: 2009-04-14T10:29:47+01:00
- Author: Howard Lake

Fundraising and prospect research consultancy advice2Go Ltd has published The Influential
List, a new tool that aims to combine details of both wealthy individuals and organisations
and those that have influence.

The service aims to help charities and voluntary organisations “find people and 
organisations who can make a real difference to outcomes.” These could be “acknowledged
experts and influencers with consummate networking ability, [or] organisations with
cutting edge knowledge and expertise”.

Advice2Go Ltd’s Director Isabel White said: “Rich people are not necessarily influential,
and influential people are not necessarily rich. But when you can put the two together…”

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The list is based on Advice2go’s research into unpicking the characteristics that
defined success. White commented: “We now have several thousand influencers on the
influential list – it may not sound a lot but you don’t need many of these people
to make a difference to your organisation and the work that you do!”

The list also contains influential organisations, which can of course include those
at which the influential people work, or which they have founded. These organisations
range from 2nd tier and umbrella organisations, campaigning organisations, and lobbying
and pressure groups, to think-tanks, venture philanthropists, academe, institutes,
ad-hoc forums, social enterprises, and companies in the green, creative or knowledge
economies.

The list isn’t published, but Advice2go draw on it to advise their clients.

Advice2go say that their list is useful in a number of situations. These include
when organisations are launching a new service; promoting themselves to a wider 
audience; pursuing a major funding opportunity; looking for high profile, effective
partners and collaborators; and “stepping up a division”, such as moving from a 
local to a national service provider.

www.theinfluentiallist.com

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 * **[Companies Act 2006](https://fundraising.co.uk/2009/06/15/companies-act-2006/)**(
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 * **[Is the (grant-making trust) glass half full or glass half empty?](https://fundraising.co.uk/2009/06/17/grantmaking-trust-glass-half-full-or-glass-half-empty/)**(
   17 June 2009)